ONE T-SHIRT . EVERY BODY

For my graduation project at AMFI, I chose to create a fictional campaign for Uniqlo, inspired by the brand philosophy "LifeWear Made For All." I wanted to interpret this idea in the most literal way by placing real people at the center of the story.

Over the course of several months, I documented the everyday lives of a diverse group of individuals, capturing their routines, backgrounds, and perspectives. Connected by a single garment; a white t-shirt, the project explores how identity transforms something seemingly ordinary into something deeply personal.

Rather than focusing on the product itself, the campaign celebrates the people who wear it. Because a white t-shirt is never just a white t-shirt. It becomes a reflection of individuality, culture, and everyday life.