KYLA

KYLA is a fictional fashion brand that reimagines outdoor wear by combining functionality with contemporary design. The brand explores the idea that performance clothing can be both practical and stylish, creating garments that move seamlessly between outdoor environments and everyday city life.

All pieces are developed using waterproof textiles, allowing the wearer to move freely through all weather conditions without compromising on aesthetics. KYLA positions outdoor wear as part of a modern wardrobe rather than purely technical gear.

For this project, I designed a brand book that defines KYLA's visual identity, material direction, and overall brand world.